what should a SaaS founder write about in 2025?
you built the product—now it’s time to build your voice
after years of building, you’ve decided to write online... but what should you write?
the most common question: “what should i write about?”
stories, data, and frameworks
stories: the simplest way to connect with readers
share something they’ve never heard before
share what really happened during tough moments. people want to learn from those who got through it. every great story has challenges. we watch movies because we want the protagonist to win
“What are the top 3 challenges you overcame?”
data: the fastest way to build credibility
analytical minds need data
share metrics from your industry, your company, or your product. people love graphs, charts, and clean visuals. numbers tell stories too
“what are the numbers that talk by themselves?”
frameworks: action steps people can use today
people follow you for a reason
you have a responsibility to teach. explain what MRR and ARR mean, and why they matter. what did you do at $10k MRR that helped you scale to $100k? turn your journey into steps others can follow
“what guidance would you give to yourself from 2 years ago?”
or write a longer format—start with a story, add data, finish with a framework they can use